METHODOLOGY · SCORING V3.2

How we calculate your website's score

The same scoring system as the full INODUS audit, applied to a subset of automatable checks.

[ Audit Methodology ]

The Express Audit uses the same scoring system as the full INODUS audit (Scoring v3.2), with a subset of automatable checks. Items that require human analysis (niche core set, visual penalties, median of 3 measurements, industry benchmark) are evaluated only in the full audit. What can't be verified without rendering is marked as 'not verified', never penalized.

Weight table

The score goes from 0 to 100 and is the sum of 6 dimensions. Each dimension's weight depends on your media profile, declared in the form: those who invest in paid media get more weight on Tracking (measuring conversion is critical when ads are running); those who don't invest have that weight redistributed to Entity & Schema, Technical SEO and AI Readiness. In both profiles the total is 100.

  • Performance / UX - 30 points (both profiles)
  • Entity & Schema - 20 points with paid media · 23 points without paid media
  • Tracking - 20 points with paid media · 12 points without paid media
  • Technical SEO - 15 points with paid media · 18 points without paid media
  • Security - 10 points (both profiles)
  • AI Readiness - 5 points with paid media · 7 points without paid media

Seals per dimension

Beyond the score, each dimension gets a criticality seal calculated from coverage - the percentage of that dimension's verifiable points your site earned:

  • C - Critical: coverage below 60%.
  • A - Attention: coverage from 60% to 89%.
  • S - Healthy: coverage of 90% or more.