Google and ChatGPT aren't sure who your company is.
Your brand is being confused with namesakes - and you don't notice.
Google “isn't sure” who you are.
Entity resolution is the reconciliation of your company's identity: linking your site to your business registration, Google Maps, official records and profiles, so that Google and AIs are certain it's all the same entity. When that fails, you get confused with namesakes, lose authority and vanish from the answers.
Most sites never declare these connections (sameAs). Worse: automatic SEO plugins often overwrite or duplicate this data and break the reconciliation. The effect is silent - it doesn't show up in Analytics, but Google isn't sure who you are.
The same site, two different foundations.
When the AI is certain, it gets it right.
more accuracy in AI answers
Optimized entity pages - JSON-LD + navigable structure + instructions for AIs - outperformed plain HTML. Markup alone brought only modest gains: entity resolution is architecture, not a plugin.
Why does Google think my company is a different one?+
Without sameAs linking your official records, Google treats identical names as different entities - and splits the authority that should be all yours.
Doesn't an SEO plugin solve this?+
It often does the opposite - overwrites your schema and creates conflicts. Entity resolution is architecture, not a plugin.
Does this affect AI too?+
Yes. AI confirms identity through the same structure. Without it, it ignores you or gets your data wrong in its answers.
Want to know if Google knows who you are?
Run the free audit and find out, in under a minute, whether your identity is declared and validated - or whether you're being confused with namesakes.