Website infrastructure, explained by data.
Primary sources, no guesswork. What Google, web.dev and the research show about performance, SEO, security, tracking and AI.
We measured the top 50 web agencies on Google - and structure doesn't move rankings, it moves money
We ran our audit on the 50 agencies Google shows first for "web development agencies". The market portrait, dimension by dimension - and why structure decides CPC, bounce and AI visibility.
Tracking and compliance in 2026: real measurement, within the law (and myth-free)
Server-side measurement, adblockers and LGPD without myths: what primary sources show about tracking in 2026, without the '40% lost' hype or the banner-fine scare.
Technical SEO in 2026: how Google (and AI) discover, understand and cite your site
Crawling, rendering, indexing and structured data: what primary sources show about how Google and AI discover, understand and cite your site in 2026.
Website security in 2026: far beyond the padlock - from the connection to forms and payments
Website security goes far beyond HTTPS. Connection, forms and payments: what actually protects a site, with data from primary sources, and why almost nobody covers all three surfaces.
Entity resolution in 2026: how to make Google and AI understand who your company is
What recent data from 2024 to 2026 shows about entity resolution: how Google and AI identify, disambiguate and trust your brand, and why schema alone is not a shortcut.
AI visibility: how to get cited by ChatGPT, Gemini and Perplexity (no magic involved)
AI mostly cites what already has authority. AI visibility is not a new trick, it is reputation made machine-readable - backed by primary sources from 2024 to 2026.
Speed is revenue: the real impact of web performance in 2026
Core Web Vitals, conversion and media cost: what data from primary sources shows about the impact of site speed - and why less than half of all sites meet the standard.